There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media. For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a […]
B2B vs. B2C Marketing: Social Media Platforms, Trends Read More »
With the ever-changing digital landscape, paid social is changing at a fast and furious pace. Just a few weeks ago, Snapchat rolled out self-serve access to a broad range of its ad products, and we’ve seen Facebook, Twitter, and Pinterest get more creative with interactive and engaging paid content that better reflects the ways in
6 Trends in Digital Advertising That Take Us from 2017 to 2020 Read More »
The use of video in social media has exploded over the past few years, and marketers are getting their bearings on how to handle this medium on social channels. A study by Animoto asked 1,000 consumers what they want to see with regard to social video. It also surveyed 500 marketers to determine whether they are
The State of Social Media Video in Marketing: Benchmarks & Trends Read More »
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once
5 Exciting Social Media and Marketing Trends to Know in 2017 Read More »
Websites are an essential part of doing business in the modern day highly competitive environment – a website is usually the first source of information on everything, including the products or services of a company. But web design trends and techniques have been changing fast over the years amidst ever-increasing competition to catch the users’
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 90s with ‘Archie’ (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. In the less-than
5 Inbound Marketing Trends You Want to Know About Read More »
One thing that’s always certain in the design world is that there’s never a dull moment. Trends are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin. Whether it’s for brand recognition, instant communicability, or simply visual appeal, logos
Disruption is everywhere, so it only makes sense that professional sports is next. Innovative technologies, applications and media platforms are emerging as literal game-changers in the sports world, impacting it from almost every angle and stealing market share from industry mainstays. The rapid evolution of sports and media is opening up new opportunities for brands
Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation
The latest edition of Small Business Trends magazine is out today and you can get your FREE download of it right now. In this month’s issue, we’re talking about sales. It’s a critical part to any small business — it’s impossible to survive without them — and it’s one area where many struggle. If you’re
