Digital Intelligence Briefing: 2017 Digital Trends in B2B
The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar ‘B2B lags behind B2C’ adage, is showing maturity in terms of prioritization of digital strategy. A lack of capabilities in key areas holds back […]
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