Trends

Digital Intelligence Briefing: 2017 Digital Trends in B2B

The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar ‘B2B lags behind B2C’ adage, is showing maturity in terms of prioritization of digital strategy. A lack of capabilities in key areas holds back […]

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4 Telling Trends That Predict the Future of Content Marketing 1024x512

4 Telling Trends That Predict the Future of Marketing

If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up

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2017 SEO Trends: 12 Factors That Impact Google Search Rankings

The popularity of a website appears to be the most important factor Google’s search engine takes into account when ranking a page, according to recent research from SEMrush. The report was based on analysis of data from 600,000 global keywords. The researchers applied a machine-learning algorithm to determine which factors influence Google search engine result

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Digital Intelligence Briefing: 2017 Digital Trends in the Technology Sector

The 2017 Digital Trends in the Technology Sector report demonstrates that organizations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviors, putting the customer first rather than the product. The research, conducted by Econsultancy in partnership with Adobe, is based on a sample of

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The Biggest Internet Trends You Need to Pay Attention to Right Now

Those who stay tapped into what’s happening on the internet know well the name Mary Meeker. Every year, she publishes an in-depth report on trends that we need to pay attention to. You may not have been as eager as me to dig through the 300+ slides in the 2017 report, so I have extracted

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Digital Intelligence Briefing: 2017 Digital Trends in South Africa

Your name We like to be personal when we contact you. Your work Knowing where you work and what your role is means less noise. Country Please select a country…AfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua And BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, the Democratic Republic of theCook IslandsCosta

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Facebook Releases New Report on Key Media Consumption Trends [Infographic]

Facebook has released a new research report as part of its “Shifts for 2020”series, which looks at how emerging tech is influencing user actions. The latest update looks at “four tech-driven shifts that will change the way we connect, come together and create community”. Those core shifts, as identified by Facebook, are: Increased media consumption

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Career Management – SEO Jobs in 2016: Salary and Hiring Trends : MarketingProfs Article

The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to a recent report from Conductor. The report was based on an analysis of 2016 US data from Indeed and Payscale. The researchers examined the number

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New Salary Guides Reveal Hiring Trends and Hot Skills for More Than 750 Professional Occupations

MENLO PARK, Calif., Aug. 30, 2016 /PRNewswire/ — Newly released 2017 Salary Guides from Robert Half show that national average starting salaries for U.S. professional occupations are expected to increase 3.6 percent next year. The technology sector leads with a projected 3.8 percent average gain in pay, followed by accounting and finance roles, with salaries expected to

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Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment

The 2017 Digital Trends in Media and Entertainment report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The research, conducted by Econsultancy in partnership with Adobe, is based on a sample of more than 550 media and entertainment industry respondents

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