B2B Content Marketing Study: 2020 Benchmarks, Budgets & Trends
Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren’t delving deeper into the so-called funnel to build relationships with potential customers, according to a study we at MarketingProfs just released together with Content Marketing Institute. The B2B Content Marketing 2020: Benchmarks, Budgets, […]
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