Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix Argus Press STERLING, Va.–(BUSINESS WIRE)–Dec 13, 2018–Neustar ®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the … Source link
STERLING, Va.–(BUSINESS WIRE)–Dec 13, 2018–Neustar ®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the findings of a media effectiveness evaluation that analyzed advertising channels for 70 U.S. movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid
Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix SCNow STERLING, Va.–(BUSINESS WIRE)–Dec 13, 2018–Neustar ®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the … Source link
It looks like the AFF Suzuki Cup 2018 is proving to be a big hit at the stadiums as well as on the television screens — even outside of Southeast Asia and especially in South Korea. According to various reports from Vietnam, the first leg of the AFF Suzuki Cup 2018 final between Malaysia and
AFF Suzuki Cup 2018 a big hit in South Korea on TV Read More »
“SHINER // TRICOAST ENTERTAINMENT” “This was a surprise film for me, but truly an enjoyable one. Kevin Bernhardt does an excellent job as Happy, but I was nicely surprised with the script,” – Irish Film Critic, 4.5 / 5 stars. Los Angeles, CA – December 5, 2018 – Be the first to watch ‘SHINER’ on
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on viewers
The Holly Effect: Why primetime TV stars are the new fashion influencers Read More »
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers. Brian Wieser, Senior Analyst at Pivotal Research Group who covers all things advertising from an
Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth Read More »
We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing our audience’s attention. That’s why
YouTube Advertisers Get New Control over TV Ad Placements [DATA] Read More »
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend
Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the US annually. But what’s is the ROI of a TV commercial? Marketers have been trying to answer that question for years. Now they can. Mobile location data enables marketers to measure the offline impact of both digital and traditional media. In
Foursquare can now measure impact of TV ads on offline store visits Read More »
