Video is a content goldmine. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. From Instagram Stories to Instagram Live, the channel offers a multitude of ways to stream your life to followers. Now, the ‘gram team is kicking things up a […]
Lights, camera, Instagram TV: Everything you need to know about IGTV Read More »
Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that includes connected, addressable and linear TV. What this means for Sizmek: In 2014, the Austin, Texas-based Sizmek sold its television ad distribution business, DG MediaMind, which offered conventional TV ads. Since then,
Sizmek re-enters TV ad space with an Advanced TV Initiative Read More »
Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via video or text posts. Now, the Santa Monica-based firm behind the app has taken the
TV-watching viewer app TV Time launches an analytics platform Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to
As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algorithm continues to de-prioritize content produced by Pages, videos are still your best bet when it comes to attracting and engaging your audience. But
Plan Your Facebook Video Strategy Like a TV Series Read More »
Facebook-owned Oculus has launched a new VR TV viewing app, which could help advance Facebook's original video content efforts. Source link
Oculus Launches Oculus TV, Which Could Help Advance Facebook's Broader Video Efforts Read More »
If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the
The future of TV advertising in today’s digital world Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more Read More »
Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned
