TV

Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

comScore, Content marketing, Deloitte, eMarketer, FLurry, Mary Meeker, Mobile, Mobile Charts, Pew Research, Research, Statista /

Goodbye television viewing – Hello mobile content marketing! Are you scratching your head wondering what you missed? Maybe you were too busy binge watching the latest offering on Netflix. Don’t worry–I get the guilty pleasure of being a couch-potato. But in 2018, Americans will consume 215 minutes per day (or roughly 3½ hours) of mobile […]

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Viant’s updated TV platform knows what you’re watching – and can immediately re-target your mobile devices with the same ad

A-From MTT, Channel: Martech: Advertising /

You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same Pepsi commercial shows up on the tablet you’re holding. That scenario of multidevice campaigns, coordinated with your television program watching, is now available with the latest version of Viant’s TV platform with automatic content recognition

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TV Ad Effectiveness: Reinvented for the Year 2018

Analytics, Business Thoughts, data analysis, marketing attribution, SEO BLOG /

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in

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Jason Momoa Starring In ‘God Of War’ TV Series Coming To Netflix Is Fan Art, Not Actual Promotion

Entertainment, SEO BLOG /

Netflix is not developing a television series for “God of War.” There is no truth that the popular action-adventure, hack and slash, mythology-based video game series would be having a TV series appearing on July 15 on the streaming service. Rather, the entire confusion originated with fan art. You can’t blame the excitement, “God of

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Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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YouTube announces more moves to chip away at TV ad budgets

A-Post to MarTech Today, A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, SEO BLOG, video /

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is

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Market Research – Data, TV, and the Limitless Focus Group: 4C’s Josh Dreller on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, market research, Marketing Strategy, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Josh Dreller is vice-president of product marketing at 4C, a global leader in data science and media technology. He’s been a search marketer since 2003, with a focus on SEM technology. I invited Josh to Marketing Smarts to talk about

Market Research – Data, TV, and the Limitless Focus Group: 4C’s Josh Dreller on Marketing Smarts [Podcast] : Marketing Podcast Read More »

YouTube Announces New Deal to Promote YouTube TV, Expanding Online Video Potential

SEO BLOG /

If you work in digital marketing, you already know that video is a big deal. You likely also know that live-streaming can have significant benefits, and the natural progression of live-streaming is creating your own video programming, dedicated, regular shows that can drive increased engagement and boost brand awareness. Of course, not everyone has the

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Forecast: Digital advertising pulling away from TV on global basis

Channel: Martech: Advertising, Facebook, Google, Mobile Marketing, SEO BLOG, Social media marketing, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Popularity & Usage, Statistics: Spend Projections /

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade wars, Zenith argues that global ad expenditures

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Addressable TV Advertising: What It Is, Why It’s the Future of TV

Advertising, Marketing Strategy, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Few marketing topics get people as riled up as debating the return on investment of traditional television advertising. Whether you believe TV advertising is here to stay or you think it needs to undergo a major overhaul, many marketers will

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