TV

Addressable TV from the media buyer’s perspective: What’s hype vs. reality

A-From MTT, Channel: Video, Programmatic Advertising & Media Buying, SEO BLOG, video /

TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes. TV buys are also becoming programmatic, results no longer take months to get in, and campaigns can be optimized on the […]

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Megyn Kelly Fired For Calling Sean Hannity An Offensive Name On Live TV Is Fake News

Entertainment, SEO BLOG /

Megyn Kelly being fired for calling Sean Hannity an offensive name on live TV is fake news. There is no truth to a report that the NBC host insulted the Fox News host in response to Hannity’s defense of Roy Moore, who is running for the open Senate seat in Alabama and is accused of

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TV show winner inspires local entrepreneurs | Local News

search engine optimization cost, SEO BLOG /

A TV personality and national designer from Weatherby Lake, Missouri, was the keynote speaker Wednesday at a Small Business Summit hosted by the St. Joseph Chamber Commerce. Jennifer Bertrand, who won season three of HGTV show Design Star and now hosts Paint Over!, shared her entrepreneurship experiences and funny stories with a room full of regional

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The Next Generation Won’t Watch TV News At All (and That’s a Big Problem for PR)

Public Relations, SEO BLOG /

Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune. It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky

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TV Chosun Responds To Controversy Regarding Overheard Voices In Choi Hee Seo’s Speech Clip

SEO BLOG /

TV Chosun has responded to the controversy regarding one of their recent video clips. On October 25, the 54th Daejong Film Awards took place at the Sejong Center for the Performing Arts in Seoul. During the awards ceremony, actress Choi Hee Seo was chosen as the winner of the Best New Actress award for her role in “Anarchist

TV Chosun Responds To Controversy Regarding Overheard Voices In Choi Hee Seo’s Speech Clip Read More »

TV analytics, conversational UI & online holiday retail sales forecasts

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

A-From SEL, Channel: SEO, Search Marketing Column, SEO BLOG /

It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities.

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade Read More »

Programmatic TV is the future: Here’s how to capitalize on the opportunity

Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Please visit Marketing Land for the full article. Source link

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Social media ad fatigue, programmatic TV & holiday email subject lines

Channel: CMO Zone, Marketing Day, SEO BLOG / / 1 Comment

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Social media ad fatigue, programmatic TV & holiday email subject lines Read More »

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