How marketers can take advantage of the latest Facebook update The dust has now settled following Facebook’s announcement of a change in their algorithm to ensure users see more content from friends and family and less from brands and pages. In a bid to boost the number of meaningful interactions people have with Facebook, the […]
The implications of Facebook’s most recent algorithm update Read More »
Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already
Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account) Read More »
Posted by Dom-Woodman December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back,
An Investigation Into Google’s Maccabees Update Read More »
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups and small businesses to large international businesses, we can all learn from their focus on
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par
What does Google’s “Speed Update” mean for mobile? Read More »
But how slow is too slow? Providing a high quality and fast user experience has always been a priority for Google – Mobile AMP pages were introduced to do just that (provide a faster user experience). Yesterday they announced that starting in July 2018, page speed will be an official ranking factor for mobile searches.
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Speed Update, schema reviews & PPC artificial intelligence Read More »
The Facebook algorithm update that fans have been waiting for is here! Facebook has been under intense criticism in the past year from groups who say that they allowed foreign interference in national elections and continue to keep users in filter bubbles — in other words, that businesses have taken the place of content from friends
What Facebook’s Algorithm Update Means for Brands Read More »
From the mouth of a digital marketing agency to the ears of marketers, entrepreneurs, and business owners everywhere, here is what’s been happening this week in digital marketing (SEO, PPC, content marketing, social media, etc.). On January 8, 2018, Google announced their Search Console update, so this week’s roundup is dedicated to this topic. What do
This Week in Digital Marketing: Google Search Console Update Read More »
Rayjus This week, Marcus Lemonis travels to Illinois to help Rayjus, a sports apparel company that is behind on orders and facing a growing amount of debt. According to CNBC, the business “is literally a sweatshop, the employees are up in arms, and one of the owners has a troubling side gig.” If Lemonis cannot
Marcus Lemonis Walks Away Before Investing In Rayjus, Gives Bentley’s Pet Stuff Update Read More »
