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AdWords second line, Bing ad extensions & Google AdWords Editor update

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]

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AdWords Editor update supports Shopping Showcase Ads

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG /

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase

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As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?

SEO BLOG /

Have you noticed that your referral traffic from Twitter has been slipping of late? You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%). Of course, Twitter’s never been a great

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Ask an Expert: ‘For SEO, Better to Publish a New Blog Post, or Update an Existing One?’

SEO BLOG / / 5 Comments

“Ask an Expert” is an occasional feature wherein we pose questions to ecommerce authorities. For this installment, we address the best way to optimize content, such as blog posts and gift guides, for search engines. Ecommerce merchants often rely on helpful content to attract visitors. New blog posts and gift guides, as examples, can keep prospects

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Social Media News Update: Week of 11 September 2017

SEO BLOG / / 15 Comments

In this week’s ‘Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $1B on original programming for “Watch”; Twitter’s account-sharing feature that’ll please your social media team; all about LinkedIn ProFinder; Facebook’s ad format for print catalog

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Facebook Skewed User Data, Google on Use of Click Data in Rankings: Weekly Forum Update

SEM Industry, SEO BLOG /

This week brings us news that Facebook Ad audience  metrics may as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings. Also, EU renews a possible filter as part of copyright proposal Facebook Ad Metrics Questioned by Analyst

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Snapchat Brings Bitmojis to Life with New AR Update

SEO BLOG /

Ever wanted to walk alongside your cartoon-self riding a skateboard? How about watching yourself do yoga or drinking a cup of coffee? Sounds thrilling.  If you remember, Snapchat acquired Bitmoji for $64M last year. We’ve seen a variety of fun Bitmoji additions to Snapchat such as user profile avatars, personalized stickers, and the recent (and mildly controversial) ‘Snap Map’ where

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PPC Industry Update: Google Updates Ad Rotation Settings

Google, PPC, SEO BLOG /

Another day, another update by Google. Starting September 25th, Google Adwords will be updating their ad rotation settings. Previously there was the option to choose between Optimize for Clicks, Optimize for Conversions, Rotate Evenly & Rotate Indefinitely. In late September, Google is simplifying those settings to: “optimize” and “rotate indefinitely”. Source: Google’s Inside Adwords Blog

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Facebook Instant Articles update, Google Display Network & more

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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