This week’s ‘Skim: Facebook takes its YouTube competitor live for all American users; all about LinkedIn’s major new Audience Network tool for marketers; WhatsApp finally gets serious about monetization with a free app for businesses; where Snapchat still beats Instagram, and why it matters; the surprising app Millennials describe as more indispensable than Facebook or […]
Social Media News Update: Week of 4 September 2017 Read More »
I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” was a change to the
The day the ‘Hawk’ Google local algorithm update swooped in Read More »
Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limit third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall.
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update Read More »
A quarter-century ago, when SEO was in its infancy, it was as easy as slathering on a heavy layer of keywords and tossing in abundant backlinks to rise in the rankings on search engine results pages. But by 2018, that rudimentary approach will be a distant memory, with Google, Bing, and other search engines’ sophisticated
It’s Time to Update Your SEO Strategy for 2018 Read More »
This week’s ‘Skim: YouTube changes its logo for the first time ever, rolls out refreshed design and capabilities on mobile; all about Sarahah, the new anonymous messaging platform that took app stores by storm; WhatsApp officially tests verified business accounts; why Facebook is banning some Pages from advertising, and why its latest emojis are causing
Social Media News Update: Week of 28 August 2017 Read More »
August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by
Bing Exact Match Close Variant Update Read More »
The JM Internet Group is a publisher of information on Internet marketing, including SEO (Search Engine Optimization). The company is announcing a new fall, 2017, update to the popular SEO book, the SEO Fitness Workbook by Jason McDonald. San Jose, CA – August 29, 2017 – (Newswire.com) The JM Internet Group, a leader in online internet
Fall Update to SEO Book Announced by JM Internet Group – Press Release Read More »
In this week’s ‘Skim: Young users may be set to abandon Facebook; LinkedIn officially launches video upload capabilities for all, and Reddit follows suit with a native video feature; why Snapchat might be on the way to transforming news, and Facebook’s big plan to do the same; Facebook tweaks algorithm to punish fake videos, makes
Social Media News Update: Week of 21 August 2017 Read More »
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients, some of whom had seen a drop in traffic of up to 90%. This was how most folks learned of the
The Google Fred Update: Why It Matters and What to Do Read More »
Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. With this change, several current site category exclusions are being eliminated or recategorized, and a couple of new ones are being added. As of last week, several exclusions are no longer available
Site category exclusions for Google Display Network getting brand safety update Read More »
