Google seems to have been rolling out a large search algorithm update starting sometime around Sunday, June 25. Google’s John Mueller said, “We make updates all the time,” when asked specifically about the speculation around a Google update. In my opinion, there was an algorithm update to the Google search rankings over the past few […]
Google algorithm update may be rolling out since June 25 Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes Read More »
Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I presented the latest Merkle data on what kind of impact we’ve seen so far. Here I’ll walk through
Early performance results from Google’s update to close variants Read More »
This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking. Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community. Is Dwell Time A Ranking Factor? Member KernelPanic, references a 2011 blog post from bing about
Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update Read More »
So far this year publishers have lost 52% their Facebook distribution due to: Instant Articles may have worked for an instant, but many publishers are likely where they were before they made the Faustian bargain, except they now have less control over their content distribution and advertising while having the higher cost structure of supporting
Facebook’s Panda Update | SEO Book Read More »
Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this year have
CMO Update: SEO Updates and Forecasts Read More »
On Friday Google’s Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned
Penguin 4.0 Update | SEO Book Read More »
Pinterest wants to do for visual search what Google has done for text search. But to do that, Pinterest needs to make searching by taking a picture as easy as typing on a keyboard. So the search-slash-social platform continues to tweak its three-month-old in-app visual search tool, Lens. Pinterest’s latest updates to Lens, announced on
Pinterest’s Lens update adds a Snapchat-style look and a fashion sense Read More »
Over the last couple years, I’ve seen more and more people in technology trying to make government work better. They’re idealists who are also making a large impact. These are people that I respect–some of them worked to fix healthcare.gov, for example. From talking to many of them, I can tell you that their energy
In this week’s ‘Skim: Apple takes on Facebook’s Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter’s big redesign; all about why Yahoo’s Tumblr takeover failed to realize its grand social media plans; Facebook plans paid news subscriptions for users, tests cover videos for profiles; Instagram officially launches its
Social Media News Update | Week of 12 June 2017 Read More »
