Updated

Updated Forms, Improved Subscriber Management, and More

Read this post in French, German, Spanish, and Dutch. As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for—and compliant with—data privacy laws like the GDPR. A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been

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We updated our job posting guidelines

Last year, we launched job search on Google to connect more people with jobs. When you provide Job Posting structured data, it helps drive more relevant traffic to your page by connecting job seekers with your content. To ensure that job seekers are getting the best possible experience, it’s important to follow our Job Posting

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Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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An Updated Guide to Facebook Advertising Placements [Infographic]

What’s the best approach to ad placement on Facebook? While Facebook claims that choosing the automatic placement option will generally give you the “lowest average cost overall”, it’s still good practice to manually choose your placements, especially if you have previous data on where your campaigns performed well. After all, there’s no one else who

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools

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Google’s updated SERP snippet length: What should be your SEO strategy now?

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how

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