Users

Brands can better understand users on third-party sites by using a keyword overlap analysis

If you are a manufacturer selling on your own site as well as on retail partners, it is likely you don’t have visibility into who is buying your products or why they buy beyond your own site. More importantly, you probably don’t have enough insights to improve your marketing messaging. One technique you can use

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Younger users rely on snippets and knowledge panel, often don’t click, survey says

A new consumer survey about Google SERP engagement, from Path Interactive, finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets and the Knowledge Panel without clicking through to third-party sites. This phenomenon has been dubbed “no-click” search results and is a worrying trend for many publishers. The

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New European Google local SERPs prompt users to ‘find results on’ other sites

New SERPs are appearing in Germany that prompt users to try alternative directories or search engines for the same local query. This is part of Google’s ongoing effort to comply with the European Commission’s (EC’s) antitrust decision in shopping search. New local SERPs. The screens below, however, concern local not shopping search results. The EC is

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How six brands are giving users what they want – Econsultancy

Instagram recently set out to understand more about its users, specifically in terms of the kind of content people want to see from brands on the platform. The #NoFilter research, commissioned by Facebook IQ and conducted by Ipsos Mori, asked 21,000 people who use Instagram regularly about their interactions with businesses. The study uncovered some

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