JESHOOTS-com / Pixabay Times are changing. Apps have become a mainstay for consumers and an effective way for brands to engage with them. That being said, the fight rages on to keep users coming back. Long-term retention has improved quite significantly over the past few years, but that doesn’t necessarily mean that apps are succeeding […]
25% of Users Abandon Apps After One Use Read More »
Facebook's latest research report looks at how Facebook and Instagram users search for food and related content on its platforms. Source link
If you are a manufacturer selling on your own site as well as on retail partners, it is likely you don’t have visibility into who is buying your products or why they buy beyond your own site. More importantly, you probably don’t have enough insights to improve your marketing messaging. One technique you can use
A new consumer survey about Google SERP engagement, from Path Interactive, finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets and the Knowledge Panel without clicking through to third-party sites. This phenomenon has been dubbed “no-click” search results and is a worrying trend for many publishers. The
Younger users rely on snippets and knowledge panel, often don’t click, survey says Read More »
Pew Research has published a new report which looks at Twitter's audience and specific trends and traits among Twitter users. Source link
New Pew Research Report Looks at Key Traits and Trends Among Twitter Users Read More »
Facebook has posted its Q1 2019 results, showing yet another increase in total users, and a 26% jump in year-over-year revenue. Source link
Facebook Reaches 2.38 Billion Users, Beats Revenue Estimates in Latest Update Read More »
Twitter has released its first revenue and performance update for 2019, showing stable increases in both revenue and usage. Source link
Twitter Q1 Earnings: Users and Revenue Both Increase, Reflecting Improved Focus Read More »
Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will bounce at an incredibly high rate. Your goal is to activate them. Activation is the act of getting
How to Activate Users Read More »
New SERPs are appearing in Germany that prompt users to try alternative directories or search engines for the same local query. This is part of Google’s ongoing effort to comply with the European Commission’s (EC’s) antitrust decision in shopping search. New local SERPs. The screens below, however, concern local not shopping search results. The EC is
New European Google local SERPs prompt users to ‘find results on’ other sites Read More »
Instagram recently set out to understand more about its users, specifically in terms of the kind of content people want to see from brands on the platform. The #NoFilter research, commissioned by Facebook IQ and conducted by Ipsos Mori, asked 21,000 people who use Instagram regularly about their interactions with businesses. The study uncovered some
How six brands are giving users what they want – Econsultancy Read More »
