YouTube is looking to compromise on ad load, with a new option for viewers to watch two ads early, and avoid disruptions. Source link
YouTube Will Let Users Watch More Ads to Start in Order to Avoid Disrupted Viewing Read More »
Instagram has announced that it's testing a range of new profile formats and options, both for regular users and businesses. Source link
Instagram Flags Coming Profile Changes, for Both Regular and Business Users Read More »
Google has released an update to its Google Assistant app for iOS that brings Siri Shortcut support to the app. That means you can now trigger the Google Assistant by saying “Hey Siri, OK Google.” This will make it easier for iOS users to ask Google questions while being completely hands free. They no longer need
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and
Four Tips for Creating a Website Users Trust Read More »
If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win
How to Convert Free Trial and Free Plan Users into Paying Customers Read More »
Every month, millions of Chrome users encounter pages with insufficient mobile subscription information. Surprising charges that come from unclear communication are a poor user experience. That’s why starting from Chrome 71 (December 2018), Chrome will show a warning before these pages, so that users can make informed decisions when signing up to mobile based subscription
Notifying users of unclear subscription pages Read More »
eharmony thrives by using algorithms and mathematical models to find the best match for their customers. Using big data and patented artificial intelligence, eharmony has found ways to predict how likely two people are to be compatible. The model is built upon an in-depth relationship questionnaire which gathers information on a person’s likes, dislikes and
eharmony Uses AI to Help Their Users Find Love Read More »
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview” will launch the full video on IGTV when the image is clicked within the Story (example below). Why you should care This “previews” feature is aimed at helping increase the exposure of
Instagram now lets users add IGTV video ‘previews’ to Stories Read More »
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of information
Quick guidelines for getting users info they need in chatbots Read More »
Facebook has reported its Q3 performance numbers, showing increases in revenue and users, but a slowdown in usage in Europe and North America. Source link
Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future Read More »
