Users

Could Facebook’s rocky relationship with users be damaging marketing prospects?

Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed. But is that really the case? According to a survey conducted by Pew Research Center between May 29 and June […]

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iOS 12 release gives users more power, marketers more options

On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out.The update gives users more

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How social media drives cryptocurrency for users & brands

There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably

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