VR

5 Fantastic Examples of Brands That Use Virtual Reality (VR)

pixel2013 / Pixabay Virtual reality (VR) is quickly rising in popularity amongst marketers; it’s an excellent way for brands to create a digitally-focused, immersive experience that promotes consumer engagement. If you’re interested in seeing how VR can be applied across an array of sectors, check out how TOMS, Patrón, Marriott International, Vroom and McDonalds use […]

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Businesses Invest Big in AR and VR and Apple Launches Business Chat – Small Business Trends

Augmented and Virtual Reality could be the big news for your small business this year.  The industry has a huge potential, and companies small and large are trying to capitalize on the opportunities. In addition to AR/VR, this week more technology trends grabbed small business headlines. Examples include Apple’s launch of its Business Chat on iMessage,

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$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready? – Small Business Trends

Augmented reality has been around for a few years. But small businesses have only recently started to realize its potential as a marketing tool. Technology startup company Lampix has created an infographic to summarize all the ways in which augmented reality can be a game-changer for small businesses. Flexibility of Augmented Reality Creates New Opportunities

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DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional

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How Your Small Business Can Reach Millennials through VR

More significant are developments being accomplished in these VR worlds themselves. Industries have found exciting new applications for the technology, like the use of flight simulators to help commercial pilots train for their eventual debut, virtual environments for detailed scientific study, and more. In the quest to separate itself from the basest of applications, VR

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How AR and VR Applications Are Changing Marketing

Immersive, interactive computing is here to stay. Having entered public consciousness through gaming applications like Pokémon Go, the world of augmented reality (AR) and virtual reality (VR)—known collectively as XR—is rapidly expanding. And it’s already moved beyond the gaming world and into the world of marketing. Today’s Experience Economy includes the wide range of new

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Facebook debuts web-based VR, Media Trust CEO interview & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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