The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content […]
Is Marketing ready for VR / AR in 2018? Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
USA Today Network’s VR ad studio head, Holiday marketing prep & the GDPR Read More »
You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1
System 1 Research launches a VR testing tool for shopping Read More »
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are
How to optimize VR content for search Read More »
VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with which their products were created. But, since 360-degree video VR was initially created as a solo experience, the management of group screenings has not been a top priority. To handle that chore,
WeLens introduces software to manage group screenings of 360-degree video VR Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
WeLens 360-degree video VR, Amazon Prime hits 85M members & more Read More »
YouTube has made a range of announcements as part of the platform’s presentation at VidCon, the online video creator conference held this week in California. First off, YouTube has provided an official number of monthly active users, something the platform has long avoided providing specifics on. As per YouTube’s CEO Susan Wojcicki, who delivered the opening
YouTube Reports Updated User Count, ‘VR 180’ and Vertical Video Support Read More »
“Hey, that’s not fair! The zombies sneak up behind you!” Just another totally normal day at Velocity HQ. The kind of thing we say all the time. Nothing to see here. Move along. Okay, not really. Let me explain. At the Velocity away-day, one of our big themes was innovation. Why we do it, how we
Virtual insanity – How we can use VR in B2B marketing Read More »
Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes. Sound a
How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future Read More »
