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6 Ways to Keep Your Audience Engaged During These Unprecedented Times

How do you balance business while staying mindful of a crisis? These 6 creative tactics will provide value to your audience and show them you care. By Kelly Forst March 18, 2020 As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home […]

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4 Ways to Signal to Google that You’re an Expert Content Creator

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often,

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5 Ways to Brainstorm (and Protect) a Brilliant Business Idea

When you hear the word “inventor” what comes to your mind? Images of American’s most accomplished inventors like Benjamin Franklin or Thomas Edison? Or do you think of the silly characters in movies—like Belle’s father, Maurice, in Beauty and the Beast, or Dr. Emmett “Doc” Brown of the Back to The Future movie trilogy? Obviously, not

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15 Smart Ways to Test New Hires Before You Commit

Hiring a new employee is a huge commitment, especially if you’re a small to mid-sized business with a tight budget. Before you invest time, energy, and resources into a new team member, you’ll want to make absolutely certain they are truly a good fit. Implementing a trial period can be a great strategy for confirming

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