If you’re a law firm looking to grab a few new clients, you’re in luck. PATLive outlined three steps for ramping up client intake from your website that are super simple, but easily overlooked. First, your site has to get noticed by standing out among your competitor’s sites. Once they’re there, your site has to […]
3 Ways To Use Your Law Firm’s Website To Gain Clients Read More »
Last year I was asked to look into ways of providing existing services more efficiently to save New London money, but still improve the city’s quality of life. One method that my research uncovered was a SMART (Save Money and Reduce Trash) program known as Pay As You Throw (PAYT). In pursuit of this alternative,
The Day – The many ways ‘pay as you throw’ will benefit New London Read More »
If they aren’t already, forms should be a staple of your marketing strategy. While forms don’t get the same attention as other digital marketing methods, they can be extremely effective in improving your lead gen efforts, and helping you transform your inbound and outbound marketing strategy. But why are forms so important and effective? First
4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts Read More »
The best methods to perform search engine optimization, important for keeping a business easily accessible to the right searches, are constantly changing. This leaves companies trying to discover and adapt to the new rules almost as quickly as the search engines change them. As the new year gets into swing, businesses are taking the opportunity
You don’t need to wait for a new year to update your business’s processes. But when the calendar changes, it serves as a good reminder to evaluate some of the tech and platforms you use so you can modernize your business and become even more effective. Here, members of the online small business community share
Every new year brings an opportunity to look at the strategies that were successful in the current year, and anticipate new trends for the following year. As 2018 closes, marketers should undertake this process during December and be ready to go for January. One of the common mistakes entrepreneurs and marketers make is to chase
With U.S. retail holiday sales expected to exceed $1 trillion and e-commerce sales to rise 22%, a lot of brands look to keep their optimization efforts relatively status quo until the holidays are over. However, once the new year hits, it’s crucial for brands to have a plan in place to make the most of
Three Ways To Recharge Your Brand During The Post-Holiday Slump Read More »
These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever before. In fact, one study showed that 69 percent of internet users watch digital media
Is it okay to blog about a topic you’re not an expert on? Definitely. I wasn’t an expert blogger when I started ProBlogger, or an expert photographer when I started Digital Photography School. Even now I don’t consider myself an expert, especially with photography. When I started ProBlogger in 2004 I’d been blogging for a couple
Your sales pipeline is quite literally the thing that keeps you in business. That’s why managing it effectively is so critical. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible. Plus, they allow you to see
Six Ways to Enhance Your Sales Pipeline with a CRM Read More »
