4 Effective Ways for Businesses to Tell Stories on Social Media Marketing is all about telling stories. In fact, the best marketing material doesn’t often feel “promotional.” Modern consumers are sophisticated, and they prefer to engage with blogs, ads, and social-media posts that resonate with them on an emotional or intellectual level. But how can […]
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Everyone knows that Google Ads is one of the best ways to get new leads for various businesses. Competition is fierce on Google. Every day you see a bunch of other advertisers that make bids on the same keywords and get more clicks and traffic to their websites. Do you know that 97% of Google’s
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LoboStudioHamburg / Pixabay When was the last time you searched your name using an online search engine? What did you find? Were you happy with how your personal brand was represented or did you find someone else with the same name and a questionable background? Here are some important guidelines for protecting and stewarding your
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You can maximize brand awareness by branding your social media posts – here are four important notes on social branding. Source link
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As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, engage and delight. But, hey, we’re all human. We all shop. We all have experiences with brands — and when we view those experiences through the
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The internet and social media has revolutionized the way brands – specifically – retailers, interact with their audience. What was once a monologue finally turned into a conversation between brands and their target audience, which is a massive shift for brands. Retailers are now able to engage with their customers openly by asking them questions and getting
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Content gap analysis is strategically understanding the needs of a targeted audience by looking at untapped content opportunities on competitors’ website, in industry’s content as a whole, and in several micro-niche communities. There are many benefits in initiating a content gap analysis to your content marketing campaign. Let me give a few. Examine overlaps in
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None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each. Unfortunately, many marketers’ approach to this is simply aiming for consistent branding and messaging on each channel. And while it
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Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Countdowns in Stories Users can now add interactive countdown stickers to Instagram stories. Marketers can use this feature to countdown to an event, like a product
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Efficient Ways to Grow Your Business SymbianOne Growth marketing is an improvement and iteration strategy to retain and acquire paying customers. It is more like a knowledge which is mostly based on … Source link
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