ways

10 Ways to Bring Your Business’s Marketing Out of the Stone Age

The old strategies of digital marketing don’t work anymore. The average click-through rate for display and banner ads is 0.06 percent and even Facebook ads have started to disappoint—62 percent of small business owners believe them ineffective. You need to try something new. Here are 10 ways you can use modern technology to bring your […]

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5 Ways to Optimize PPC Advertising to Improve the Customer Experience

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to a recent study, nearly 70 percent of consumers maintain they don’t trust advertising. Another 42 percent say they distrust brands

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Six Ways To Recognize A Good Marketing Agency

I started my adventure with internet marketing in 2008 as an employee at a company. Soon, I realized that the industry was evolving. In 2010, I started a consulting business with my sister and others, and we offered search engine optimization (SEO) services, social media advertising and sponsored advertising on Google AdWords. The beginnings of internet

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5 Ways To Make Your Small Business Memorable With Design

Attracting new clients is one of the biggest challenges for small business owners. One of the first items that comes to mind when thinking how to find new clients is a company’s brand. What’s the best way to make sure your business sticks in the mind of everyone who sees it? Make smart design choices!

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8 ways to effectively extend your instagram reach right now

The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Seems like a no-brainer, right? But in the face of the platform’s ever-changing algorithm, brands need to explore beyond traditional Instagram tips and best practices. Expanding your reach on Instagram is about much more than a brute force content marketing

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Effective Ways of Leveraging Local SEO to Help Boost Your Business

In the past, it was assumed that the growth of digital marketing would negatively affect small local businesses. (Newswire.net — December 10, 2018) — In the past, it was assumed that the growth of digital marketing would negatively affect small local businesses. Local businesses still play a crucial role in the business world today. With

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SearchLove London 2018: 10+ New Ways to Visualize Your Search Data

Wil Reynolds talked about How Power BI Can Help You Bust Silos back in 2017. He showed how Power BI is changing every part of his job. You may even remember him talking about Bubbles and boxes. But since Wil’s 2017 SearchLove presentation have you downloaded Power BI and/or another data visualization tool? Well if not, Wil’s slides

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