ways

5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel

search engine optimization jobs /

For years, SEO professionals have been tackling the bottom of the sales funnel. We’ll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer’s journey. But it’s much easier to target those closest to a purchase. SEOs have traditionally emphasized last-click attribution. We’ve ignored […]

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3 Ways to Balance Creativity & Search Optimization in Content

search engine optimization tips, SEO BLOG /

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. What is the hardest thing in the process of content writing? As a writer in the modern world of content marketing, you have to: Take care of text optimization. Make it a perfect fit for your audience’s needs. Somehow

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6 ways to boost your SEO for Google’s new algorithms | Articles

search engine optimization google, SEO BLOG /

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses. There’s good news for all you wordsmiths—former journalists, ex-English majors and wannabe poets who got into the communication business because of their love of writing. The secret to

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3 Ways to Automate Google Ads Without Knowing How to Code

search engine optimization jobs /

“The machines are coming, the machines are coming!” …the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. Silly mental image? Yup, so is the concern that automation is always something to be feared when

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Blog: 8 Effective Ways to Build a Strong Brand Identity (12/6/18)

search engine optimization tips, SEO BLOG /

Building a powerful brand image does not take a single step. It is a long-term process that involves a series of steps. Creating a brand that people will love and resonate with takes time, effort, and money. Here are eight effective ways to build a strong brand identity: 1. Brand Definition You need to come

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3 Ways Search Marketers Can Leverage AI for SEO & PPC Today

search engine optimization jobs /

Keeping up with AI-driven developments in the search industry is the new normal for search marketers. Technological breakthroughs, such as advancements in voice recognition and the creation of powerful machine learning algorithms, greatly impact how people search – and consequently how we do search engine optimization. The idea of artificial intelligence taking over the digital

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Local SEO in 2017: 5 simple ways to dominate local search

search engine optimization for dummies, SEO BLOG /

If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating

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