Ask almost any small business owner about their plans for the holiday season, and there’s about a fifty percent chance they will laugh in your face. December is a notoriously stressful time for business owners, as the combination of wrapping up the end of year finances and projects, creating projections for the year ahead, and […]
6 Ways for Small Business Owners to Relax Over the Holidays Read More »
Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account. (If you haven’t set up Google Analytics on your blog, do it.
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You may have heard others telling you what they think about SEO, but now it’s your turn to educate yourself about it and to make it your own. Though the commitment level is high, you have plenty to gain quickly. These tips will help you. When publishing content, it’s best to post multiple short pieces
As an entrepreneur, marketing may be one of the last things on your mind. With the day to day running of your business, endless meetings, life admin and everything else getting in the way – marketing yourself as a business is often forgotten, despite how important it can be when it comes to bringing on
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Share Tweet Share Share Email Marketers often fall into the conversion complacency trap. You might have been even one among them at least once in your entire journey of marketing. However, that’s pretty unacceptable. It is not true that once a reasonable conversion rate is achieved, you should stop exploring new approaches to boost up
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Chatbots are making waves largely because chat and text is the preferred communication method for Millennials and Gen Z. Businesses are using chatbots to provide instant customer service, product recommendation guidance, and for advertising and marketing. Chatbots have emerged as a top-of-funnel tool for lead generation in both high-performing paid and organic campaigns. If you’re
5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots Read More »
In today’s day and age, people are making money through several different avenues, such as online business on sites like eBay or Etsy, selling items on Craigslist or Facebook Marketplace, producing videos on YouTube, etc. Millennials especially are deviating from the standard norm of working traditional jobs, and are looking for alternative ways to supplement
According to recent numbers from Cybersecurity firm Proofpoint, there has been a 4,671% increase in gift card related email scams this year. These fraudulent emails have even caught the FBI’s eye and they peg losses to small businesses and customers at $1,021,919 since January of 2017. Small Business Trends contacted Rob Holmes, VP of email
6 Ways to Keep Your Company and Employees Cyber Secure This Holiday Season Read More »
Social media has given every individual and organization a public voice, and people are eager to share their opinions on the latest hot-button issue. So should your business take a stance on controversial topics, or stay out of the fray? To find out, we asked members of Young Entrepreneur Council (YEC) the following: Q. What is your best advice
12 Ways for Businesses to Deal With Hot-Button Topics on Social Media Read More »
A study in 2017 revealed a massive “conversion gap” on mobile. comScore found that mobile devices generated 69 percent of internet traffic but only 20 percent of ecommerce conversions. As 2018 comes to a close, has that gap changed? Data from Adobe Analytics for Black Friday 2018 shows that for 80 of the top 100
