Not everyone eats to live; there are many who live to eat. They want to know what is going into their tummies, if it appeals to their taste buds, why they should eat it, and so on. So if you want these people to buy what you are selling, you have to give them a […]
12 Ways to Use Digital Marketing Effectively for the Food Industry Read More »
A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%. Another study by Nielsen and the Better Business Bureau shows that 55 percent of all US adults online “always” or “often” use ratings and reviews to make purchase decisions. I’m sure even without these
5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid Read More »
As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing. One survey revealed that the average tenure of a marketing CMO is less than
6 Ways Marketing Automation Is Evolving for CMOs Read More »
Category pages and browse grids are important to optimize because they target the keywords that consumers search for. But the optimization process can be difficult because the pages tend to have the least content. By adding features that increase engagement and conversion, optimizing the accompanying text, and, yes, adding some well-placed body copy, your category
SEO: 6 Ways to Optimize Category Pages Read More »
The term “animal spirits” brings a few things to mind. It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch one day. For our purposes, though, “animal spirits” is the
6 Ways to Capture the Magic of Hyperbolic Discounting Read More »
4 Ways to Organize Your Ad Stack for Optimal Revenue Beginner networks like Google AdSense limit what you can achieve as a publisher. Moving on to more sophisticated advertising partners helps you increase your ad revenue, and organizing your ad stack is a great place to start. If you’re unaware of how to balance multiple ad networks,
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Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it
7 ways to use dynamic content and multiply your conversions Read More »
Feedback is key to maximizing your user experience – here are some tips on how to get responses from your site visitors. Source link
6 Ways to Get More User Feedback (and Why You Want to) Read More »
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM.
8 ways marketers use call analytics with Salesforce to drive revenue Read More »
You can do 99.99% of blogging right. Virtually no blogging mistakes. Save 0.01% of the time. But your blogging business dies if you find your emails landing in spam. I found a spam email today. Sometimes I scan my junk mail for examples; teaching purposes. Check out this screenshare video as I delve into a
6 Ways to Improve Your Marketing with a CRM Marketing Strategy Read More »
