Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. Brands that made their marks as ecommerce experts are now forging new territory, building physical stores to offer their customers a different […]
3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand Read More »
The sheer amount of content shared online is immeasurable. Consider the fact that more than 200 million emails launch each minute, countless videos upload, more than 200,000 photos share, and more than 2.5 million pieces of content loads on FB alone. There’s no sign of the volume slowing down. If anything, it will continue to
5 Ways You Can Be Certain Your Content Hits the Mark Read More »
There are two things I firmly believe about selling online. When the offer is in line with the wants and needs of your prospect, they’re more likely to buy Email, all things considered, produces the highest ROI of any other channel online. Nine times out of ten, the above statements are true. The problem is
Simple Ways to Segment Email Subscribers and Skyrocket Revenue Read More »
Companies invest so much time creating new, super fantastical content. In fact, many companies are so devoted to pumping out consumables, they have entire marketing departments— including employees with the word “content” literally in their job title— working around the clock (now that’s a serious investment)! You spend all this time crafting fresh, attention-grabbing morsels,
8 Ways to Repurpose Content to Extend its Lifespan Read More »
No matter what a brand sells, it seems that today it is engaged in the business of storytelling. Of course, some brands are better at storytelling than others, and that increasingly influences whether a brand is able to cut through the clutter or not when trying to reach consumers in highly-competitive marketing channels. Here are
Five ways brands can tell more compelling stories Read More »
Site search is arguably the most important area when it comes to user experience. B2B items, especially, are often complex; buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. There are three ways for
6 Ways to Improve Ecommerce Site Search Read More »
5 Ways Top YouTubers Grow Their Channel Many people are saying it is too late to start a YouTube channel, but that’s not true. In a 2017 research, YouTube announced that there are 75% more channels with over 1 million subscribers than the year before. So while there are more competitions on the platform, the
5 Ways Top YouTubers Grow Their Channel Read More »
Got a great product that’s selling well? Fantastic – for now. It won’t last unless you nail your branding and customer experience. When it comes to brand differentiators, customer experience is predicted to overtake both product and price by 2020. This means that your profits will suffer if your sole focus is your product and
7 Ways to Use Branding To Create a Better Customer Experience Read More »
Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers, many are drawing the line at the easiest personalization tactics — like adding names to automated emails — and then calling it done. Although email
3 Ways to Personalize the Customer Journey Experience Read More »
It’s no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased leads and sales. In fact, according to Forbes, by 2019 video will account for 80
6 ways to boost organic video results Read More »
