ways

As the Holidays Approach, 3 Ways to Tune Up Your Self-Service

Source: Pexels.com It’s the first week of November which means the ramp up to the holiday seasons has begun. Regardless of your company’s industry, the holidays probably means three things: a higher volume of customer service inquiries, anxious customers seeking fast answers, and customer service agents taking time off. It’s the perfect storm. Granted, most […]

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3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads.

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5 Ways to Use PR to Build Relationships

Free-Photos / Pixabay Public relations has traditionally been focused on creating, building and strengthening relationships; it’s a significant part of what PR practitioners do. “Relations” – it’s right there in our name. I’m happy to report that today’s effective PR couldn’t be further from the unfortunate stereotype of a slick publicist introducing a client to

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7 Ways to Create a Black Friday Email Campaign That Drives Sales

U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be

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