When it comes to increasing conversions of an online store, big retailers have money and brand recognition. Smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank 5 Simple Conversion Boosters Use targeted content. Not all online stores look, feel, and function the […]
Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work
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You’re always looking for a good recommendation, right? Chinese food, car mechanic, or the latest tech gadget – we want confirmation from someone we trust that it’s a good buy. Essentially, affiliate marketing is the eCommerce version of product promotion through an online influencer. Affiliate marketing can be the strategic move you need to increase
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The benefit of hiring a marketing manager can potentially be offset by the training required for the position. Your manager is not only learning the ins and outs of their new employer, but also the nuances of the digital marketing objectives. To ensure that the marketing manager is thoroughly prepared to carry out the desired
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Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services online. UGC refers to the content that is created by the users of a brand.
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No one can argue with the importance of social media, especially, popular networks like Facebook, Twitter and Google+. I have decided to create “3” new lengthier posts which will focus on growing your social profile. Knowing how to grow these profiles will help you promote your content to the right type of people who will
The philosopher Aristotle diagnosed fear as ‘pain arising from the anticipation of evil’. Over 2000 years later, C-suite executives at major companies the world over are certainly feeling this specific pain when it comes to innovation. Many anticipate the possibility of leaping towards news heights, only to plummet down to unknown depths…. However, it doesn’t
There are no shortcuts on the road to success. That is undeniable. But there are ways to beat your competition to the finish line. One way is through the intentional establishment of authority. The perception of authority means that more people will listen to your message. And trust you. And hire you. And one fast-track
Write the Book, Get the Business. 3 Ways to Do it Read More »
Practically any smartphone user can ask their phone a question, or set a task through Siri, Google Assistant and Cortana; and this has now extended to the home, with Google Home, Amazon Echo and Apple’s HomePod a presence in millions of homes worldwide. How can brands best position themselves to be present in those moments
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4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like
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