ways

7 Ways FinTech Helps Small Business Owners Manage Cash Flow Challenges

Financial technology, or FinTech refers to a range of financial services software that are commonplace in the 21st century. Many small businesses use financial technology in their day-to-day tasks, and FinTech is changing the ways that small businesses manage concerns with cash flow. Managing Cash Flow with FinTech Take a look at these 7 ways […]

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Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Instagram, Social media marketing / Good To SEO

Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 million subscribers), it was watched almost 30 million times. The same video

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10 ways to ensure your CXM is truly customer focused

customer experience, cxm / Good To SEO

Customer experience management (CXM) has become a new and pressing topic of discussion for CMOs across the globe – regardless of industry. CXM is all about ensuring that a business offers a great service to the customer across its different touchpoints. It may therefore sound obvious to state CXM must be audience or user-led, but

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7 Ways to Throw An Unforgettable Event

Tools & Tips / Good To SEO

7 Ways to Throw An Unforgettable Event Planning a special event is an ambitious undertaking. You will invest quite a bit of your personal time into handling all the details, to say nothing of the expense involved in throwing a fabulous event. If you hope to throw a special event that attendees will remember for

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14 Ways Your Retail Store Can Win the Holidays

Marketing Tips / Good To SEO

The holiday outlook for retailers is merry and bright: The National Retail Federation expects holiday retail sales in November and December to increase between 4.3% and 4.8% over 2017, while Deloitte predicts growth of 5% to 5.6% compared to last year. What’s more, 88% of consumers in a survey by Natural Insight intend to shop in stores this holiday

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7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)

Influencer marketing, Social media marketing / Good To SEO

7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up) by Staff | October 30, 2018 In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice “tack-on” to your advertising budget. Influencer marketing in 2018 is similar to

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5 ways to make your holiday advertising campaigns more profitable

Channel: SEM, Column: Paid Search, Google: SEM, paid search, Search Marketing Column, video / Good To SEO

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and give them an online shopping experience that will not

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3 Research Backed Ways for Motivating Sales People

Sales Management / Good To SEO

Historically, motivation has been thought of as something fixed; you either have it or you don’t. The good news: we all have motivation inside of us, but we just need to draw it out. We need to build it like a muscle. Sharpen it like a skill. The trouble is, many people don’t know how.

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SEO: 6 Ways to Increase Backlinks

SEO / Good To SEO

Link authority — the number of high-quality sites linking to yours — is one of the most important organic ranking signals. Encouraging other sites to link to yours is among the most difficult and the most necessary aspects of search engine optimization. What Are Backlinks? Backlinks are links to your site from other sites. Each

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One of the best ways to get the most out of your team is to make it their idea

Marketing Tips, Publisher Channel Content / Good To SEO

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful — and there are many subtle tactics you can use to sway non-believers to your point of view. How

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