ways

3 Ways Management Can Prevent and Address Employee Burnout

Management, Small Business Advice / Good To SEO

The future of the workforce is, unfortunately, tired and stressed. A recent Gallup study found that about two-thirds of full-time workers experience burnout at work, with 23% of respondents reporting feeling burnt out very often or always. Another study found that millennials experience burnout at higher rates than previous generations, suggesting that burnout is both […]

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5 Ways Animation Can Enhance Your Brand

Video Marketing / Good To SEO

Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with children’s cartoon shows is now a powerful aid to any marketing campaign. So, why should

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8 Ways to Increase Conversions from Mobile Users

conversion / Good To SEO

If you’ve invested the time in making your website’s mobile version more shopper-friendly, you should start seeing better returns. Mobile users have long exceeded visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. A recent study by Wolfgang Digital, an Ireland-based research firm, reported that

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How to Assess a Resume: 12 Ways to Identify an Outstanding Employee Candidate

Hiring & Firing, resume, Staffing & HR, startups, YEC, Young Entrepreneur Council / Good To SEO

Companies receive a lot of resumes, and a good number of them are discarded fairly early on in the hiring process. So, what element makes a resume stand out, allowing the applicant to move on to the next round of the hiring process? To find out, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following

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3 Ways to Achieve ABM Success Based on Research| Marketo

Account-Based Marketing, b2b / Good To SEO

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. So, what are companies that

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5 More Ways to Lower Your Cost per Acquisition in PPC

SEO BLOG / Good To SEO

Keeping ad spend low while driving the highest possible conversions is the ultimate goal for digital marketers. Although PPC can be powerfully effective, it can also eat into a marketing budget if you don’t find ways to minimize costs and maintain a high ROI. Cost per acquisition, which measures the aggregate cost to acquire one

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5 Ways to Prepare Your Search Campaigns for Black Fiveday

SEO BLOG / Good To SEO

The term “Black Friday” originated in the United States and refers to the day after Thanksgiving, when congestion and competition in stores increases as the Christmas shopping period begins. More recently, it is better known to advertisers as the day when sales thrive and accounts move from the red into the black. But Black Friday

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5 Ways to Upgrade the Links in Your Google Ads

SEO BLOG / Good To SEO

Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and adjust your bids regularly. Ad spending is continuously growing and shows no signs of slowing down, so this constant attention is called for. Creating focused, well thought-out ads is as necessary as ever. Links are the touchpoint

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