ways

5 Ways to Land Your Company in the News

Help a Reporter connects journalists with folks looking for publicity. You’re likely already marketing in social media, doing your best to connect with actual and potential customers on, say, Twitter, Instagram, and Facebook. Traditional media such as television, magazines, and news agencies may be off your radar. However, getting featured on “Good Morning New York,”

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Why many of us are in trouble, and four ways to gain an ‘unfair advantage’ – Red Lemon Club

I can’t say precisely what the future will hold, but I do know that a lot of us are not ready. What’s worse is that the cues that surround us, beyond a few feel-good Instagram quotes, tell us that we’ re ok. That we need to consume more. That we don’t need to act. That

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5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content

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3 Ways to Build a ‘Riches and Niches’ Agency Business Model

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be

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