ways

Ways to Gain Competitor PPC Insights

During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but

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13 Ways to Design an Effective Landing Page

Whether it’s an informational page about your product or a career section for prospective employees, a good landing page has the potential to generate a lot of growth for your business. In order to do that, though, it must have a clear, concise message and a compelling call to action that encourages visitors to take

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5 Ways to Instantly Improve Your Product Description Page for Better Conversions

A visitor that arrives at your product description page is only a few clicks away from making a purchase. But whether they leave your site or buy your product depends in large part on the page design. Despite its importance, a lot of store owners don’t pay enough attention to their product page. Most are

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4 Ways Ticket Deflection and Routing Can Help Customer Service Teams

Free-Photos / Pixabay Even a fantastic customer service team can be plagued by poor ticket deflection and routing. Your stellar agents may be equipped to answer many customer questions, but if they need to sift through dozens of issues outside of their specialty then they aren’t maximizing the ways in which they can help customers.

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