The Industrial Revolution began in 1760 with the transition from hand tools to machines, the introduction of steam power, and the rise of factories. The next big leap was in 1913 when Henry Ford introduced the assembly line to manufacture cars, reducing the time to make one from over twelve hours to two and a […]
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In a sea of branded content, it is understandable why customers tend to turn a blind eye to advertisements, banners, and other such branded communication. In order to capture their attention, brands need to cut through the clutter and present them with something more authentic. This is where user-generated content comes into the picture. What
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Any small business owner can tell you that running a company requires a lot of time, effort and dedication. Some entrepreneurs make the mistake of piling too much “busy work” on their plates, which doesn’t leave them much time to focus on the tasks that only they can do. To find a solution, we asked the experts at
13 Ways Small Business Owners Can Get Rid of Busy Work and Be Productive Read More »
5 Ways Technology Is Improving the Job Hunt by Staff | September 29, 2018 5 Ways Technology Is Improving the Job Hunt Has technology made finding a suitable candidate easier for companies or finding the right opening pain-less for applicants? The answer is a little more complicated than you might think. Companies who post
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How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing campaign. It was something that would usually take the form of an informative safety display ad which
Melcboune Metro video marketing campaign: Dumb ways to die Read More »
As you strive to grow your small business, there is one thing to keep in mind: ensuring its compliance. Each state has its own set of business laws to abide by. If you fail to do what the state requires, you can lose your protections and accrue fees and penalties. Here are five basic things
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Wednesday, October 3rd, 12pm EST/ 9am PST/ 5pm GMT+1 Digital marketers understand that just because something is measurable doesn’t mean it’s relevant. They also get that the greater measurability offered up by Google, Facebook and Amazon doesn’t translate to performance reporting you can use, or provide clear, actionable retail intelligence. Not understanding the difference between
Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists of three parts: creation, publication, and distribution. Content creation embodies researching topics, writing articles, producing videos, and generally making the useful, informative, or entertaining
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When people hear the term “Google Ads Scripts,” their eyes start to glaze over. I get it – it sounds like something that’s both tedious and technical. But here’s what many people don’t realize: it’s insanely easy to get started with Google Ads Scripts, even if you aren’t a techie whose greatest love is writing
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Failing to turn off electrical equipment costs a small business dearly in superfluous energy consumption and thereby unnecessarily inflated energy bills. With the price of energy rising, it is within every small business’s interest to make savings on this unavoidable business expense. What might seem like small and trivial measures can result in significant savings
The Top 9 Ways Your Small Business Wastes Electricity Every Day – And What You Can Do Read More »
