A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of us to rarely visit a retail operation for more than a tank of gas or […]
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Online chat technology has been around since the early 2000’s, but there are a shocking number of companies that have yet to adopt this must-have customer service tool. When done right, it can keep customers coming back for more and help you win and onboard new customers. It doesn’t matter if you’re B2C or B2B,
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Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer respond. In this post, I’ll review six tips to re-engage these dormant subscribers. 6 Tips to Re-engage Email Subscribers A/B test subject lines. Subject lines entice recipients to open
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I’m not a fan of leading with a logo. Why? Because your audience’s time is valuable. Leading with a logo gives them a
3 Ways Holiday-Themed Marketing Can Boost Lead Generation As we approach autumn and the holiday season, it’s important to gear up for the rush of activity that occurs in almost every industry. Small businesses, individuals, and even larger corporations all tend to spend more during the last few months of the year. In fact, Facebook
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Practice makes perfect before pitching your idea to investors. It’s important that you display the right amount of confidence so that investors will believe in you and your business idea. That’s why we asked 10 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question: Q. Getting your pitch right for investors is vital—after all,
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Are you tired of hearing this stat yet? Mobile traffic surpassed desktop traffic way back in 2016, and it’s only been increasing. But many advertisers are still treating their campaigns with a desktop approach: Optimize your campaigns, ad groups, and landing pages for desktop first. Then you can start to bring in mobile traffic on
We hear often about the ever-decreasing attention span: Millenials need 5 second ads to keep their attention. The human attention span at 8 seconds, down 4 seconds since 2000. We have less attention than goldfish. Thankfully, we know that’s complete garbage for two reasons: The BBC thoroughly debunked it. We need only look in the
Epic Content Marketing (Or, 5 Practical Ways to Write Epic Shit) Read More »
High performing organisations need high performing leaders. This, surely, is a prerequisite for success in any size business. But great leaders aren’t just born; they need to be trained and developed. So, how can you take your leaders to the next level? Well, there are five key areas to focus on… In case you’re wondering
Google's rolling out some new updates for Google Optimize to help maximize website performance. Source link
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