Chart of the day: How people discover full-length video content When it comes to video content, making sure you gain as much reach as possible is always the main goal. Discovery of video content can take many forms and it is important for marketers to know how consumers do this. If this understood then video content, […]
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Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket. Now imagine the water
Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another, they actually evolve into something new and superior to what they were before. Retailers can apply this idea to their performance marketing strategies. Specifically, they should invest in the winning combination of Google paid search and
Consumers increasingly search online before shopping at local stores. Profit might be the most important performance indicator for retail businesses. What follows are five suggestions to earn more profit for a local, brick-and-mortar retailer in the coming year. 1. Sell Online Since this site is called Practical Ecommerce, it may not be a surprise that
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Over the years we’ve seen companies both large and small take a variety of approaches to obtaining translation. While some practices may be understandable for companies that have infrequent and small translation requirements, we’ve run into four practices that often hang on long after some businesses’ translation needs have become regular and extensive, costing money
JuralMin / Pixabay Here’s some news worth celebrating: The number of presenters tediously reading every slide and bullet point to their audience appears to be on the decline. But hold off on popping the champagne just yet. The pendulum is swinging dangerously towards the other extreme – presenters are ignoring their slides altogether. Consider this
The ways we measure success in marketing are always changing — Maybe you’ve found that all it takes for decades of strategies and knowledge to become outdated is a few days away from the office. You put up your auto-response for a week of vacation, only to return to find algorithms, analytics, and all other
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Wikipedia defines Search Engine Optimization as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.” According to a recent survey almost 100% of survey responders cited Google as the place where they begin a
Ensure you maximize the time and effort you put into your content with these repurposing tips. Source link
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4 Ways to Increase Page Likes, Followers and Fans Is your Facebook page or profile not picking up traction? When small businesses start their Facebook page, they often “assume” that they’ll pick up traction quickly. The problem is that there are tens of millions of small businesses competing with each other. It takes work and
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