At Sterling Sky (my company), we only work in the small business (SMB) market, so we were particularly interested in seeing how Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into ranking charts and before-and-after screen shots to see exactly what changed with this […]
6 ways the August core algorithm update impacted local business Read More »
The cover images on your social profiles are prime real estate, which you should use to optimal advantage. Source link
4 Ways to Make Best Use of Cover Images on Your Social Media Profiles Read More »
The future is filled with content. Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing. There is no way around that. If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at
9 Smart Ways You Can Reduce Your Content Marketing Budget Read More »
Email marketing hasn’t changed much in the past 20 years. That being said, tremendous opportunities still exist to improve your results. Last month, Jay Baer presented a webinar with Rachel Insler, Patina Restaurant Group’s Director of Marketing, and our friends at Emma, and revealed just how to do that. I’ve been in email
More than any other type of site, e-commerce sites are notorious for developing URL structures that create crawling and indexing issues with the search engines. It’s important to keep this under control in order to avoid duplicate content and crawl budget complications. Here are five ways to keep your e-commerce site’s indexation optimal. 1. Know
5 ways to avoid duplicate content and indexing issues on your e-commerce site Read More »
Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO certification, really? Does it make
Four ways you could benefit from a Yoast SEO certification • Yoast Read More »
I believe a successful blog has to start building an email list because this is the only way to generate enormous traffic and loyalty. However, because of the vast competition available online, it’s important to understand the fundamentals of a successful email campaign and customer retention. For example, you have so much competition that there
Proven Ways to Get Your First 1,000 Email Subscribers Read More »
Leverage the Power of These Social Media Monitoring Tools If you want to make the most of your social media strategy, you need to choose the tools that most closely align with your particular goals and functions. There are plenty of monitoring tools out there that you can use to save time and gain valuable
10 Effective Ways to Transform Your Business – And Yourself Read More »
As you add new members to your team, making them feel welcome can go a long way in helping the onboarding process go easier and more quickly. Your employees will appreciate the effort and will remember how you treated them as new hires. That’s why we asked 15 successful entrepreneurs from Young Entrepreneur Council (YEC)
15 Ways to Help Your New Team Members Feel Welcome Read More »
StartupStockPhotos / Pixabay Your résumé is your pitch to a new employer. Your résumé has to tell your story in the most compelling and efficient way possible. The average résumé has just 6.25 seconds of review in the application process. Therefore, each word and whitespace must be chosen thoughtfully to make your résumé stand out.
5 Ways to Improve Resume and Set Your Application Apart Read More »
