qimono / Pixabay There are several books out there that’ll help you understand what leadership means, what it’s all about, what defines it, and how you can develop your leadership skills. There are even more blogs and articles that can provide you a quick refresher about leadership. However, the unfortunate reality is that the true […]
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Brands are implementing pillar pages to boost SEO rank for core services, but we've found that there are many benefits beyond improved SEO to the pillar page approach. Source link
6 Ways Pillar Pages Help Your Content Marketing (Besides Boosting SEO) Read More »
Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of engagement and communication, which makes it perfect for a marketing specialist. The
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If you sell to other businesses, you know how challenging it can be to get the attention of today’s B2B buyers. It’s not going to get easier anytime soon. According to a Demand Gen Report survey of B2B buyers, more than half of B2B companies use buying committees or buying groups to review potential purchases.
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Your brand story isn’t relegated to a single billboard, banner ad, or sales brochure. There are a million ways to share your brand story—through every touch point and every interaction, both big and small. Yet many brands let it go untold. Why? Because they don’t take advantage of every tool at their disposal. Although a
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Considering whether you should add Instagram Stories into your content mix? Check out this new infographic. Source link
30 Ways to Use Instagram Stories to Grow Your Small Business [Infographic] Read More »
14 ways to segment your target audience for effective e-commerce personalization As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to these communications. In the marketing arena, personalization is a term often misused for segmentation. Personalization
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On August 16, Slack experienced connectivity issues in the middle of the working day, with certain features not working. The messaging app services was down for some time until Slack resolved the problem. Slack’s outage followed similar software outage failures this year. In fact, in a year from April 2017, the leading business messaging service suffered 40 days with
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Online lending continues to make a big impact on small business growth. A recent study conducted by NDP Analytics found that every $1 borrowed by small businesses produces $3.79 of gross output in local communities. It sums up to nearly $40 billion in economic growth across the United States, generating close to 400,000 new jobs
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If you’re trying to come up with a new business idea or increase your sales by solving common customer issues, you need to practice problem-solving. Improving your ability to problem solve will not only help you become an expert thought leader in your industry but will drastically improve the overall success of your business. You
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