Google is the leading search engine and dominates the market. In April 2018, it processed 11.28 billion searches. It’s closest rival, Microsoft, processed less than half of that at 4.27 billion. So, when it comes to search engine optimization, it could be better to optimize for Google before any others. In the past, this would […]
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One hard truth that new entrepreneurs find out quickly is that running a business is hard and they’ll have to compete if they want to be successful. In many ways, doing business follows the Darwinian principles of natural selection—only the fittest survive. If you don’t innovate, take risks, and attract new customers, you’ll go extinct.
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SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other positive off-site signals. On the other hand, user-generated content can be low quality, redundant, spammy, it
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Running a small business requires effort, time, money and many other things. You also need to take advantage of the plethora of tools that exist in order to succeed. Some of these tools are tangible and some are concepts that will strengthen you and your business. Here are five ways to keep your business growing.
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As transparency becomes increasingly important in business, more and more consumers prefer businesses with values that support their own beliefs and causes. How can your business promote its values? Supporting charitable organizations is one way, of course: In a recent study conducted by Euclid, Brand Perception Effect, 85% of consumers say they prefer to patronize
5 Ways to Promote Your Small Business’s Values – Without Getting Political Read More »
If you have turned your blog into a business, congratulations! You are one of the few bloggers who have elevated their game by turning their blog into more than just a hobby. Now, it’s a money-making machine that helped you achieve financial freedom. However, you can’t rest on your laurels just yet. You need to
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TheDigitalArtist / Pixabay Time is money, and a rapidly growing business can be a victim of its own success. Scaling quickly increases the amount of time-intensive tasks for your employees. When the exchange rate is one-for-one — time in, money out — your company’s growth can stall. Freeing up time for your employees lets them
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The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the
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Unless you’re a political or religion blogger you better avoid discussing either topic on your blog or through social media. Virtually all human beings are awesome as little kids and remain awesome unless they are imprinted with fear-based, untrue ideas. We are light. We are love. I see this with my 2 year old niece.
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It’s no secret that mobile devices are the way people survive in this technology-driven world. The number of people that use their mobile phone for looking up information surpassed desktop search years ago. People now have access to just about anything they can think of from getting directions to the nearest laundromat, finding a pizza
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