If you’ve decided to take on podcasting in 2020 (or already have one but would like it to reach more listeners next year), let me welcome you to the flock of around 2 million other podcasts that Google has already discovered, indexed, and ranked. Podcasts are the ultimate multitasking aid: they’re there to help you […]
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When prospective tenants search for self-storage on the Internet (as up to 90 percent do), the vast majority will click on results that appear “above the fold,” which typically means the first few listings that appear before he must scroll down. When your listing appears in this sweet spot, you stand an excellent chance of
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Is it time for your brand to get mobile? Mobile marketing, if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage,
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Make money online. You’re a reader on this blog, because making money online is something that you want to do. And you want to do it better. That’s precisely what led me to meeting John Chow in the first place way back in 2006. A lot has changed since then, including the world of blogging,
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Today’s home buyers and sellers want immediate updates. Busy clients need updates so they can check while at work or on the move. Unexpected calls are inconvenient. Often clients can’t answer during working hours. Voicemails and emails can go unnoticed for days. Text messaging is an ideal solution. About 82% of SMS messages are delivered
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In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be spent connecting with customers and creating value for your prospects. As a B2B marketing professional, you already understand how important customer relationships are,
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Syracuse, NY – Rank Foundry is a Syracuse-based SEO service provider that focuses on local SEO. Instead of following trends for quick results, Rank Foundry works toward long-term success to keep companies popular in their local markets. Their endeavors place them within a growing movement in the industry to evolve SEO services and increase online exposure for
Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless
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Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever. Now that most customer experiences begin with a search engine like Google, your reputation as a business will almost always precede you. In fact, a
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Email newsletters are one of the best tools that you have for providing prospects with valuable resources and staying top of mind with them. And with more than half of U.S. consumers checking their email accounts over ten times a day, brands have plenty of opportunities to connect with interested leads. But it’s not enough
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