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Six Ways to Use Content Marketing to Increase Sales

6 Compelling Ways to Use Content Marketing to Increase Sales

How can you use content marketing to increase sales? Are you looking for actionable tips to help you improve website traffic and dramatically increase sales? You’re in the right place! Content marketing is a unique digital marketing property in the inbound marketing toolbox. It is helping marketers to reach their target market with their brand […]

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16 Ways Entrepreneurs Can Give Back This Holiday Season

You might not realize it, but your business know-how and drive is valuable to people outside your company, too. Whether you’re volunteering in a soup kitchen or mentoring students, there are plenty of ways to pay it forward. And this is the perfect time of year to do exactly that (or make a New Year’s

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3 Simple Ways to Generate More Returning Visitors to Your Site

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does

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6 Ways Financial Marketers Can Improve Their Online Reputation

Subscribe to The Financial Brand via email for FREE! The banking industry’s reputation got clobbered during the Great Recession. While financial services’ image rebounded somewhat, surveys now show that it is sliding again. Causes include data breaches, systems failures, and poor customer experiences. Indeed, social media makes it easy for unhappy consumers to share unfortunate

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