How can you use content marketing to increase sales? Are you looking for actionable tips to help you improve website traffic and dramatically increase sales? You’re in the right place! Content marketing is a unique digital marketing property in the inbound marketing toolbox. It is helping marketers to reach their target market with their brand […]
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5 Ways to Keep Your Cell Phone in Top Condition Keeping up with social media posting can be grueling. Finding new ideas of photos to take and text to post takes a bit of time, planning, and patience. But what if your cell phone isn’t working when you want to take that perfect sunset shot
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If you don’t like change then the Internet is not for you. Google is constantly changing how they’re indexing and ranking sites. It’s realistic to expect more changes on the way. I’ve identified seven insights about a mobile-first index and how that may influence rankings and SEO. 1. Mobile-First Informational Needs Are Changing It may be inappropriate to
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This morning, as usual, I started my day by checking my emails.
6 Effective Ways to Use Video in Your Email Marketing Read More »
You might not realize it, but your business know-how and drive is valuable to people outside your company, too. Whether you’re volunteering in a soup kitchen or mentoring students, there are plenty of ways to pay it forward. And this is the perfect time of year to do exactly that (or make a New Year’s
16 Ways Entrepreneurs Can Give Back This Holiday Season Read More »
Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does
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Email list cleanup can be a scary thing. As marketers, we understand that our contacts are our currency, and we work hard to grow and maintain our database. But over time, especially with a database that is older or managed across multiple teams or departments, data quality issues can take a chunk out of our
4 Ways Deliverability-Based List Pruning Can Increase Your Email ROI Read More »
More than 59 percent of marketers count email marketing as their biggest source of ROI. This proves that investing in email marketing is one of the most lucrative marketing strategies you could use, so your lists must be filled with high-quality prospects that are interested in what your company offers. Enter: opt-in subscribers. Opt-in subscribers
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Subscribe to The Financial Brand via email for FREE! The banking industry’s reputation got clobbered during the Great Recession. While financial services’ image rebounded somewhat, surveys now show that it is sliding again. Causes include data breaches, systems failures, and poor customer experiences. Indeed, social media makes it easy for unhappy consumers to share unfortunate
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For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes.
8 Ways to Get More Email Opt-ins from Your Blog – GetResponse Read More »
