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Diversity Is Good for Business—Here Are Simple Ways to Build a More Diverse Team

By Alex Sokolov It’s a proven fact that having a diverse workforce leads to more profitability. According to McKinsey’s “Delivering Through Diversity” report, companies ranking higher in gender diversity among their executives were 21% more likely to experience above-average profitability than their peers. Organizations that also scored high in ethnic and cultural diversity were 33% […]

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Marketing School - Digital Marketing and Online Marketing Tips: 7 Ways to Build Deeper Relationships with Your Customers

Marketing School – Digital Marketing and Online Marketing Tips: 7 Creative Ways to Get More Links

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link

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4 Ways to Get the Most Out of Small Business Saturday

By Marie Rosecrans Black Friday, Cyber Monday, Giving Tuesday . . . sometimes it’s hard to keep up with all the shopping “holidays.” But I always make it a point to celebrate Small Business Saturday. Falling just two days after Thanksgiving, it reminds consumers to support the small companies around their neighborhoods, cities, and states.

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5 Ways to Develop Your Brand Voice through Content Marketing

5 Ways to Easily Develop Your Brand Voice through Content Marketing

Content marketing is not only a way to gather visitors for your website but also helps develop your company’s brand voice. Wondering why? Apart from publishing regular blog posts and creating highly readable content, each content on your website must also be able to highlight its personality. This personality or character trait of your company

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at

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How to Analyze Your Facebook Ad Performance: 9 Ways : Social Media Examiner

How to Analyze Your Facebook Ad Performance: 9 Ways : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media

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Hit Blog Post but No Local Traffic or Rankings? 7 Ways to Make That Post Help Your Local SEO Effort

Like my post? Please share! You heard you were supposed to blog or pump out other “content.”  You heard Google likes it, or local customers like it, or you can earn some links from it.  At least one of those things didn’t turn out as planned.  Now it all seems like a big waste. But

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