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Is Your Market Segmentation Lonely? 5 Ways to Know

At their best, market segmentations can serve as blueprints for brand strategy, messaging, and targeting – almost every aspect of a brand’s engagement with its customers. But as sources of data multiply exponentially, every market segmentation needs to work doubly hard to overcome a common affliction: Isolation. Is your market segmentation a wallflower at the […]

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4 Ways to Protect Your Brand’s Reputation on Amazon

Selling on Amazon is critical for most brands. But protecting a brand’s reputation on Amazon requires diligence. Shady resellers and arbitragers could sell a brand’s products without the brand’s knowledge. And inferior products and poor service can lead to negative product and seller reviews. All can damage a brand’s image. In this post, I’ll address

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#180: 7 Ways I’ve Collaborated with Friends & Influencers to Increase Profits

#180: 7 Ways I’ve Collaborated with Friends & Influencers to Increase Profits

Biggest Takeaways You Don’t Want to Miss: On today’s episode I’m going to walk you through seven collaborations that I’ve done over the years that range from my very first time collaborating, and even feeling a little shy (but learning so much!) all the way to collaborations with some of the biggest names in online

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10 Radical Ways IoT will revise your SEO strategy in 2020

Advertisement The Internet of Things (IoT) has been the subject of the city lately. However, as with many innovations, nobody really knows what the Internet of Things is. IoT is the expansion of the Internet from PCs, smartphones and similar devices to home appliances and other inventions. Most of them were not connected to the

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Four Powerful Ways to Use UGC to Influence Shoppers and Accelerate Conversion

Four Powerful Ways to Use UGC to Influence Shoppers and Accelerate Conversion

Four Powerful Ways to Use UGC to Influence Shoppers and Accelerate Conversion by Bridget Roman POSTED ON 09-27-2017 With its powerful ability to influence and convert online shoppers, user-generated content (UGC) has become a strategic cornerstone of the retail marketer’s toolkit. Recent data confirms that an overwhelming 90 percent of online shoppers consider UGC to

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