ways

5 Ways to Use Social Media to Improve Customer Retention

5 Ways to Use Social Media to Improve Customer Retention Customers are the center of all businesses, which is why most companies have strategies regarding customer retention that involve strengthening relationships. While there are many ways to work on customer relationships, one of the most effective is to go where the customers are—social media. Social

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Know Your Niche: 4 Ways to Market Your Specialty Business

Know Your Niche: 4 Ways to Market Your Specialty Business When you’ve got a product everyone needs, marketing opportunities are everywhere. But when you’re chasing just a handful of customers, the spray-and-pray approach won’t cut it. Niche companies need an equally specialized marketing strategy. But having a narrow customer base isn’t necessarily a bad thing:

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3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come pouring in. That’s just not how business works anymore, nor should it. For any business to succeed in the modern economy, you have to recognize and embrace the incredible power

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5 Ways To Make More Online Sales From Your Website

Whether to increase your margins or become less platform-dependent on major marketplaces like Amazon … [+] and Etsy, implementing these five strategies will help you generate more sales from your own website. Glenn Carstens-Peters on Unsplash Today’s entrepreneurs have more avenues than ever before to generate sales. Countless brands and individuals have found success selling

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10 Easy Ways to Get Started with Marketing AI (Artificial Intelligence)

Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for

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