Kelcie Rivera – May 1, 2020 Having Google Trends in your arsenal when doing keyword research is a great way to keep up with shifting consumer interests and the content they prefer. Google Trends is a free tool that shows the relative popularity of a search query over a chosen period of time across Google […]
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Let’s face our tough new reality: Demand pipelines are soft, at best. It’s not easy to drive demand during this work-from-home era. Proven lead generators, like industry events and direct marketing, have been canceled or are now irrelevant, unable to provide the leads you need. But, there’s a silver lining: People are spending up to
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When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write
The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
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Kelcie Rivera – May 13, 2020 In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy. Here are a
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30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, but it isn’t. Using scarcity, urgency, and exclusivity to influence your potential customers into buying can significantly improve your conversions. Let’s have a look at five quick and lesser-known
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Since joining YouTube in 2015, we’ve racked up over 6.1 million views. Don’t believe us? Check the stats on our channel: In this post, I’ll share 14 proven tactics that helped us get more views on YouTube. Niche down Make videos about topics people are searching for Rank your videos on Google Boost your click-through
What’s the first thing you do when looking for a recommendation? Whether deciding on a new restaurant or looking for someone to replace your roof, when you need a recommendation, you tend to turn to those around you. You ask friends, family, and even strangers online by ways of reviews. This process is no different
Your marketing strategy needs a refresh and you’re ready to grow your email list to give your campaigns a boost. There’s a hitch, though: Where do you start? Digital marketing is continually evolving. It seems like there’s a never-ending stream of new technologies and platforms available every month. The best way to grow your email
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This is a guest post from Sreeja Burgula at Simplilearn Solutions. If you want to succeed with your digital marketing efforts, it’s essential to study and understand all the channels and tactics that are available to you. What is digital marketing? Digital marketing includes all marketing efforts that use the internet and electronic devices, connecting
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