3) Develop Great Content Marketing to Entice Your Audience Nothing I’ve written so far is going to matter much if you’re not consistently pumping out great content that reflects your brand’s tone and positioning. This requires a proper SEO audit of your existing content across all of your digital properties to establish a baseline of […]
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If you’re looking to maximize the investment of your on hold messaging, consider implementing strategies to cross-sell with professional voicemail greetings. Consider these statistics:• It costs five times more to attract a new customer than it does to keep an existing one.• Forty-four percent of businesses focus marketing efforts on customer acquisition while only 12%
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5 Ways to Easily Optimize Your Website Pop-Ups Pop-ups were once a respected method of marketing, but with overuse and inappropriate techniques, their reputation declined. Now, many corporations shy away from employing them. However, pop-ups can be an effective tool if used properly. How to Optimize Your Pop-Ups A well-placed pop-up accrues interest and increases
Facebook announced on Tuesday it is testing a number of new features for creators and public figures on the platform. Among the new features is a Collaborative Stories function that allows multiple public figures to post within a single Facebook Story. Facebook is also releasing new ways for creators to engage with fans and more
The MeerKAT telescope array was used to discover the massive structures Astronomers have discovered a pair of huge and mysterious mega-bubbles at the core of humanity’s home galaxy. The hourglass-shaped structures are among the largest features ever discovered in the Milky Way. They are believed to have been formed by a ‘phenomenally energetic burst that
Milky Way’s supermassive black hole spewed bubbles in ‘feeding frenzy’ Read More »
Nostalgia is a great way to get folks to buy what you’re selling. Small Business Trends contacted 99designs COO Pamela Webber to find 10 ways your business can use 90s nostalgia marketing. “Tapping into a consumers’ memories is one of the most effective ways to connect on an emotional level,” she writes. “But, it’s not
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Content marketing and optimization have come a long way since the early days of search. Simple tricks like keyword stuffing have fallen by the wayside as Google has become more enlightened in its ability to understand content. Here are the best four ways to optimize your site to rank on Google in 2019. Marketers need
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‘One of the biggest mistakes I see [businesses] make is they don’t write enough [on their websites]. You want content between 500 words to 1,000 words per page,’ says Jennifer Osborne, president and digital marketing expert at Search Engine People Inc. in Pickering, Ont. cnythzl/iStockPhoto / Getty Images The phrase “financial advisor” is searched on
Since the days of Web 1.0, social media has grown in tandem with internet communications technology. According to market-research and business-intelligence specialists Statista, worldwide social network users grew from 0.97 billion in 2010 to 2.46 billion in 2017. Based on their data analysis, Statista expects similar growth going forward. Where the public goes, enterprise follows. For
Jonathan Foley: 3 Ways Brands Can Level Up Their Social Media Strategy Read More »
Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links. The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to evolve as well. Today, we’re announcing two
Evolving “nofollow” – new ways to identify the nature of links Read More »
