Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% […]
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This is a guest post from Kayleigh Alexandra at Microstartups. If you want to get simplistic about the success of your business, you can say all business survival comes down to two metrics: profitability and cash flow. If you’re making more money than you’re spending, you’re probably in a good position, but anyone who’s run a
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As a savvy digital marketer, you likely spend hours planning how you can increase your lead generation strategy. More social posts? A new email journey? You may even be over-spending your budget on PPC ads hoping for a conversion. The main goal of any marketing campaign is to drive action. After a lead clicks your
5 Ways to Increase Conversion Rate From Email to Landing Page Read More »
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Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we’ve been hearing from many people and businesses is: Is SEO still a good investment during the COVID-19 outbreak? Maybe you’ve seen a dip
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If you don’t consider yourself a “numbers” person, the word “data” can be intimidating. But if your decision making process isn’t based on numbers, then you’re making them on something significantly more dangerous: assumptions. Unfortunately, assumptions are how most companies operate. According to a survey by social listening tool Mention, less than 15% of businesses
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This is a guest post from Megan Wright at ChamberofCommerce.com. Email marketing is a strategy that can yield an ROI of as high as $38 for every $1 spent and, thanks to the many tools available today, you can deliver an outstanding customer experience to boost conversion at a low cost. However, our inboxes are
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SEO is not a pay-to-play service, and Google has said that many times. It may not help you to improve your organic search rankings when you advertise with Google AdWords. But there is always a solution to boost SEO ranking. However, there are some ways to help improve your SEO strategy by using AdWords. For
5 Ways Social Media Can Improve Customer Trust in the Age of Credibility It’s difficult to overestimate the value of trust in today’s trying times. For years, leaders in the digital marketplace like Microsoft, Google, and IBM have helped us to understand the value of trust, even when you’re selling incredible products. Ultimately, if your
5 Ways Social Media Can Improve Customer Trust in the Age of Credibility Read More »
In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and bigger than anything most of us have seen before. However, pulling through this difficult period will help you emerge stronger than ever once this is
7 Ways Influencer + Social Marketing Can Help During COVID-19 Read More »
