Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two […]
Shifting online consumer behaviors have significantly impacted marketing budgets in recent years. Not long ago, property management companies would allocate most, if not all, of their digital marketing spend to internet listing services (ILSs) and assume that would result in the best leads. But today’s digital space is more complex and competitive than before. New
Web accessibility is a bigger deal than you might think … Did you know that Beyonce’s website is under fire for its lack of accessibility? Or that Domino’s is fighting the Supreme Court over a website accessibility lawsuit filed by a blind customer? Lawsuits about accessibility for disabled internet users have climbed through the roof,
6 ways to create a website that’s accessible (and why it’s important to do so) Read More »
Inaccurate or missing data can impact an ecommerce business in often surprising ways. Data is essential for ecommerce businesses. Order quantities, shipping addresses, sales history, marketing performance — all rely on accurate data. Thus missing or inaccurate data can harm a business. Here are 10 ways that poor data can reduce ecommerce performance. Impact of
If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Today, fanatics are the new loyalists.
Fred owns a custom personal care company. Customers on Fred’s business profiles on social media complain about late deliveries and damaged products. Fred does not care much for social media, chooses not to resolve the issues, and leaves the comments unanswered. Business dwindles for Fred over the next quarter, he goes bankrupt, and is forced
This is an era of computer and technology. The computer and technology have completely changed our lives. Now, we are able to travel the distances of months just within few hours. We are able to talk with anyone from all around the world. We are able to complete the work of several days just within
8 Easy Ways to Improve Your Website Ranking on Google (SEO) Read More »
It’s no secret that digital PR is a top-of-the-funnel activity. When we’re investing in promotion through this channel, we need to recognize that the chances of a visitor to our content then deciding to make a purchase is far slimmer than it would be if they had come through a bottom of funnel activity like
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR Read More »
SUMMARY From online surveys to renting out your house, there is no shortage of clever ways to make an online income Please note it takes patience, persistence, failures, and hard work to build a successful online venture You want to make some dough, right? Of course. Everyone needs to make money. The internet has transformed
For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary. For instance, the California Consumer Privacy Act will restrict how companies handle, store,
3 Ways to Turn Casual Customers Into Brand Ambassadors Read More »
