Is your content calendar simply a schedule of blog posts in a Google Sheet? If you want your content marketing to have a meaningful impact on your oganization’s bottom line, it’s time to catapult your content calendar. Here are 4 ways to make your content calendar wildly successful, based on 9-minute webinine I recently presented […]
Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up
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6 Ways to Improve Social Media Marketing Efficiency for Small Businesses asian business man write social media concept on virtual interface In today’s technologically-savvy world, every business should have at least one social media account. Using networks like Facebook, Twitter, and LinkedIn are excellent ways to create an online presence and gain exposure among your
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Social media is an immensely popular way to express opinions, develop friendships, and let the world know how you are feeling. At the same time, social media can often have unforeseen privacy leaks. That’s why it’s crucial you know how to protect your privacy on social media sites. Today, we will be looking at three
As an entrepreneur, it’s important to stay on top of the latest trends in your industry. There are many different ways to do this, from networking to following news articles to listening to podcasts. To find out the best approach, we asked a panel of Young Entrepreneur Council and YEC Next members the following question:
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Consider these scenarios for a moment: Scenario 1: Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales,
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As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only
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Earlier this year, online sales officially outpaced brick-and-mortar sales for the first time in history. But that doesn’t mean in-store purchases will go the way of the dodo. In fact, retail sales hit a record of $6 trillion in 2018, so there are plenty of opportunities for all types of businesses to get a slice
Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a
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When the end of a quarter arrives, do you have more questions than answers about your content marketing program? Why is that infographic still not done? Why did our month-over-month blog readership drop? Why does the team seem less productive? Why isn’t management more supportive of our content marketing? The unifying answer revolves around one
