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Video SEO: 5 Ways to Optimize Your Videos for Search Engines

By Brianna Pyne If video isn’t already an integral component of your content marketing strategy, then you may already be falling behind the curve. According to the Cisco Visual Networking Index, video is forecasted to account for 80% of all internet traffic in 2019. This means consumers are more than ever relying on video for

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Six ways brands can respond to the “demetrication” trend in social media – Econsultancy

Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics that could be going

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6 Ways B2B Websites Fail to Engage

PHOTO: Jason Meredith B2B marketers declare their websites to be No. 1 for demand generation, beating digital advertising, search engine optimization, sales enablement and partner enablement. But there’s a problem, their websites aren’t engaging customers, according to findings from Forrester’s report, “B2B Websites Still Fail Our Customer Engagement Test” (Subscription Required). Why is this and

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7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank

The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical. July 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. An interesting statistic reveals that 93 percent of online experiences start with the search engine. And your rank during a search is

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3 Ways You Can Use Artificial Intelligence to Grow Your Business Right Now

Utilizing AI in your business marketing is more cost-effective and simpler to implement than you think. July 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. However, for

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6 Ways to Create a Personalized Landing Page to Increase Conversions

We’re exposed to up to 10,000 ads each day. So why is it that we pay attention to only a very small percentage of them? I’ll tell you why: It has to do with selective attention, which is, “the process of directing our awareness to relevant stimuli while ignoring irrelevant stimuli in the environment” (source:

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